Zahi Haddad

With more than 12 years of experience in the field of visual communication, I have developed exceptional collaborative and interpersonal skills, that allowed me as an Art Director to produce highly creative digital and print designs using different mediums.

My creative approach is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most suitable.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.